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This is an archived NSPA Forums thread.

Yearbook advertisers: who and how many?

Lisa, 8/22/2005, 3:00:35 PM

I am trying to figure out the type of local companies to target, and how many advertisers to expect?

Responses

Michelle, 8/25/2005, 9:58:42 AM
LOCAL is the key. Often the bigger chain companies do not work with the schools well.

Just what I have encountered.

km, 8/28/2005, 12:31:22 PM
A big seller for us was parents of seniors. Have them take out 'baby' ads of their kids.

Divide up your staff and have each take a certain amount of seniors' parents. Have them call every senior parent there is.

smith, 9/1/2005, 8:40:17 AM
you really need to stay with local and small owned buisnesses