This is an archived NSPA Forums thread.

TG, 8/8/2005, 3:36:57 PM

Hi all,

I'm looking for some help with advertising information. We're a medium (1600 kids) public high school in an affluent suburban community about fifteen minutes from a major city. Our newspaper prints about 1800 copies every three to four weeks, running about 12-16 pages per issue. (Full color on front/back/doubletruck, spot color on the immediate inside pages)

Sorry to be so broad with my request, but in 'shotgun' format:

1) Has anyone had any success with advertising placement services, such as 360 Youth? What others are out there? How do you join them / what portion of the profit do they normally sign over? Are they on-time with payment?

2) Do any school newspapers put together an 'adbook' to solicit local companies? If so, what do you put in them? (Like, statstics, past advertiser comments, etc or?)

3) What types of businesses would be good to attract? I'm sort of looking to start a general list by category - e.g. "driving instruction/insurance," or "test prep companies" I'm sure this is easy, I just have trouble in coming up with a more exhaustive list, as those are the only entries I have so far.

4) Any other advice? :-)

Thanks!