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Yearbook advertising prices

Susan, 7/10/2005, 8:58:06 PM

We have a size 8 book and divide our ad pages into 1/9s so 9 small ads fit on one page. I am trying to get a feel for advertising prices. We have a school of 800 in a small town. We currently charge $40 for small ad. $70 for next size, $80 $95 and $180 for a full page ad. What are others charging?

Responses

Amy , 8/4/2005, 5:21:08 PM
I have a similar sized school. We sell an 1/8 page for $50, 1/4 for $90, 1/2 page for $150, and a full page for $250, although we've never actually sold a full page ad.

Thomas, 8/11/2005, 10:44:24 PM
We charge 1/8 $25 1/4 $50 1/2 $75 Full $150 and I ususally sell about 14 pages with about 4 full page ads

Lisa, 8/22/2005, 2:32:15 PM
What kind of companies usually buy these ads? I'm curious as to who we should target. Thanks,

Thomas, 1/12/2006, 7:02:57 PM
Companies that have ties to the school. Senior parents will usually buy an ad