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Changing ad rates

Jonathan M., 6/28/2005, 12:39:39 PM

I'm the EIC for the Collegian, at Saint Mary's College of Ca. We are a weekly tabloid paper with a circulation of about 1,500. We currently sells ads at set prices and sizes, but I'm considering switching to charging per column inch. Has anyone else made such a switch or offer some advice as to whether to use fixed sizes or charge by CI? Thanks.

Responses

David F., 7/8/2005, 8:39:29 AM
Charging by the column inch is always nice for "pick ups" from other papers...that way folks don't have to build a new ad to place it in your publication.

Andrew Welfle, 9/21/2005, 6:14:13 PM
Jonathan,

My newspaper, The Communicator, charges per column inch. We have three different rates: one for national advertisers, local, and campus. Email me your email address, and I'll email you our rate card.

Cheers,

Andy Welfle
awelfle@ipfwcommunicator.org

Jonathan M., 10/17/2005, 5:46:34 PM
Thanks for the info. Another thing I'm curious about is how you guys go about assigning and placing ads. For example, we like the modular style because we can control at least a little bit the amount of space devoted to advertising on each page (we're a small paper - just 12 pages weekly). So how do you go about this when you charge by C/I?

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